PPC Stack LabAdalysis vs TrueClicks
Two strong search-term toolkits with opposite pricing philosophies: Adalysis is the deeper n-gram/negative engine; TrueClicks leads with a free-forever tier.
The verdict
Choose Adalysis if search-term cleanup is your core job and you want the best n-gram analysis with automated negatives across unlimited accounts. Choose TrueClicks if you spend under $50k/month and want powerful QA for free — the best starting point in this category. Plenty of teams use both: TrueClicks for the audit score, Adalysis for the deep negative workflows.
| Dimension | Adalysis | TrueClicks |
|---|---|---|
| Starting price | Spend-tiered (unlimited accounts) | Free <$50k/mo spend |
| Negative automation | Scheduled n-gram + auto-negatives | Bulk fixes, monitoring |
| Account limits | Unlimited | Unlimited |
| AI assistant | Rules-driven core | PPC AI assistant |
| Best fit | Deep hygiene at scale | Cost-sensitive QA |
Best for Adalysis
- Operators whose main job is search-term cleanup
- Unlimited accounts, scheduled negatives
Best for TrueClicks
- Small budgets (free tier is hard to beat)
- Trying search-term discipline before committing
Disclosure: We may earn a commission through an Adalysis (Tapfiliate) or TrueClicks (direct referral) affiliate link. Commission never affects this verdict.
Want the full shortlist? See the best search-term tools.