Methodology

How we review

A method you can check, not a badge you can’t.

What we review

AI tools that help PPC agencies produce reports and manage search terms — client reporting, dashboards, search-term clustering, negative-keyword suggestions, and query cleanup. We rank by the workflow they remove, not the “AI” label.

How we score

Fit for solo consultants and small agencies first: setup time, learning curve, reporting clarity, search-term control, integrations, and how safely a tool suggests negatives. We never claim accuracy beyond what we can verify.

Evidence has a date

Each page notes when we last checked key claims. Pricing changes, so we name the plan when known — and flag when a quote is required or a figure is unverified.

Disclosure boundary

Some links may earn us a commission. That never changes our scores, ranking, or inclusion. We don’t sell editorial placement.

Report a correction: if a price, feature, integration, or policy has changed, email us with the product name, a link, and what’s wrong. We’ll check the source, update the page if confirmed, and note the correction date.